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YuMe Releases First-Of-Its-Kind Reach Calculator Based On Nielsen Research
REDWOOD CITY, Calif., June 2, 2014 (ADOTAS) – YuMe, Inc. (NYSE:YUME), a leading provider of digital video brand advertising solutions, today released the first-of-its kind interactive Reach Calculator...
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Breaking: VivaKi and Mass Relevance Announce Partnership
AUSTIN, TX, June 17, 2013 (ADOTAS) – VivaKi, a global leader in digital advertising solutions, and Mass Relevance, the technology leader in social curation and integration, today announced a strategic...
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Alternative Screens: Putting TV Advertising on the Spot
ADOTAS – Like the high school prom queen 20 years later, the television screen is beginning to lose its glow for viewers, as younger, more appealing screens divert their attention. Although TV ad...
View Article5 Tips for Improving Ad Engagement and Driving ROI
ADOTAS – Today’s consumers are multi-screen addicts. For example, they may begin a search on a smartphone, move to a desktop computer to gather more information and then finish the task on a tablet....
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PubMatic Works with Advance Digital on Multi-Screen Solutions, Appoints Terri...
NEW YORK, February 10, 2014 (ADOTAS) – PubMatic, the programmatic advertising platform company for leading publishers, today announced that Advance Digital is taking a major step forward and...
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Blurred Lines: Combining the First and Second Screens
ADOTAS – Television has long dominated the world of consumer advertising. That dominance has resulted in every other screen – computer, smartphone or tablet – fighting to be recognized as the second...
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‘Programmatic from Specific Media™’ Offers Guaranteed Viewability
IRVINE, Calif., February 5, 2014 (ADOTAS) – Specific Media, a leading global media company, has launched the advertising industry’s only multi-format, multi-screen programmatic solution that guarantees...
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Ready to Knock TV Off its Pedestal? Join the Club
ADOTAS – There’s a super-hot club in town and you’re not invited (sorry, Buddy). This club has a big sign on the door: “Reserved for TV Advertisers and TV Networks Only.” The club is bigger than ever,...
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Kevin Bacon to Headline Festival of Media Global 2014
ROME, January 23, 2014 (ADOTAS) — Kevin Bacon, the award-winning actor and “king of connections,” will headline the Festival of Media Global 2014, taking place from April 6-8 in Rome at the Cavalieri...
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YuMe and Gracenote to Advance Synchronized Second Screen Advertising
REDWOOD CITY, Calif., January 6, 2014 (ADOTAS) – YuMe, Inc. (NYSE:YUME), a leading provider of digital video brand advertising solutions, and Gracenote(R), a global leader in music and video content...
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Zen & The Art Of Mobile Advertising (Part 2)
EDITOR’S NOTE: In Part 1 of this article, the author explored the many reasons why mobile advertising sucks. Here, he offers a three-part solution he calls “The Zen of Mobile Advertising.” ADOTAS – The...
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Mixpo, MaxPoint and Seattle Cancer Care Alliance Team Up to Promote Health...
SEATTLE (November 12, 2012) — Mixpo, a multi-screen video advertising technology provider, together with the Seattle Cancer Care Alliance (SCCA) and MaxPoint Interactive are pleased to announce the...
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Brands Want Your Undivided Attention: The Rise of Multi-Screen Ad Campaigns
We all do it. We sit in front of our computers at work with our iPhones on our desk, sometimes switching back in forth between emails and photos that exist on each device. At home we sit down in front...
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IPG Mediabrands’ MAGNA GLOBAL Partners with Adap.tv to Deliver Power of...
NEW YORK and SAN MATEO, August 16, 2013 (ADOTAS) — As part of its stated commitment to deliver 50% automation to its buying process by 2016, MAGNA GLOBAL, the investment unit of IPG Mediabrands, today...
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Infographic: ‘We Live In A Multi-Screen World’
ADOTAS – This new infographic from Tapad shows the rise of device ownership in America, growth of multiscreen consumer behavior, and the increase in cross-device marketing and mobile ad spending....
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Why is the Media Industry Falling Behind on Digital Content Planning?
ADOTAS — It’s amazing how technology has changed the media landscape. Smartphones, tablets and connected TVs are all at – or approaching – critical mass in what has seemed like the blink of an eye,...
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Breaking: VivaKi and Mass Relevance Announce Partnership
AUSTIN, TX, June 17, 2013 (ADOTAS) – VivaKi, a global leader in digital advertising solutions, and Mass Relevance, the technology leader in social curation and integration, today announced a strategic...
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Legolas Media Forms Upfront Digital Media, Unveils Market’s First...
NEW YORK, June 11, 2013 (ADOTAS) – Capitalizing on its legacy of trust and transparency in delivering reserved audiences to specific digital channels, Legolas Media today announced the formation of...
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How Producers and Publishers Can Stave Off a Video Drought
Everyone knows the Rime of the Ancient Mariner: “Water, water everywhere and not a drop to drink.” Unfortunately, this song may soon apply to video. Freewheel’s 2012 Video Monetization Report...
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SXSW 2013 Sets the Stage for ‘Geek Innovation’ in Technology, Music and...
The technology, music and entertainment industries collide at Austin’s annual three-in-one South by Southwest festival this week, so what should people expect this year at the nation’s most...
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