Clik here to view.
Zen & The Art Of Mobile Advertising (Part 2)
EDITOR’S NOTE: In Part 1 of this article, the author explored the many reasons why mobile advertising sucks. Here, he offers a three-part solution he calls “The Zen of Mobile Advertising.” ADOTAS – The...
View ArticleClik here to view.
YuMe and Gracenote to Advance Synchronized Second Screen Advertising
REDWOOD CITY, Calif., January 6, 2014 (ADOTAS) – YuMe, Inc. (NYSE:YUME), a leading provider of digital video brand advertising solutions, and Gracenote(R), a global leader in music and video content...
View ArticleClik here to view.
Kevin Bacon to Headline Festival of Media Global 2014
ROME, January 23, 2014 (ADOTAS) — Kevin Bacon, the award-winning actor and “king of connections,” will headline the Festival of Media Global 2014, taking place from April 6-8 in Rome at the Cavalieri...
View ArticleClik here to view.
Ready to Knock TV Off its Pedestal? Join the Club
ADOTAS – There’s a super-hot club in town and you’re not invited (sorry, Buddy). This club has a big sign on the door: “Reserved for TV Advertisers and TV Networks Only.” The club is bigger than ever,...
View ArticleClik here to view.
‘Programmatic from Specific Media™’ Offers Guaranteed Viewability
IRVINE, Calif., February 5, 2014 (ADOTAS) – Specific Media, a leading global media company, has launched the advertising industry’s only multi-format, multi-screen programmatic solution that guarantees...
View ArticleClik here to view.
Blurred Lines: Combining the First and Second Screens
ADOTAS – Television has long dominated the world of consumer advertising. That dominance has resulted in every other screen – computer, smartphone or tablet – fighting to be recognized as the second...
View ArticleClik here to view.
PubMatic Works with Advance Digital on Multi-Screen Solutions, Appoints Terri...
NEW YORK, February 10, 2014 (ADOTAS) – PubMatic, the programmatic advertising platform company for leading publishers, today announced that Advance Digital is taking a major step forward and...
View Article5 Tips for Improving Ad Engagement and Driving ROI
ADOTAS – Today’s consumers are multi-screen addicts. For example, they may begin a search on a smartphone, move to a desktop computer to gather more information and then finish the task on a tablet....
View ArticleClik here to view.
Alternative Screens: Putting TV Advertising on the Spot
ADOTAS – Like the high school prom queen 20 years later, the television screen is beginning to lose its glow for viewers, as younger, more appealing screens divert their attention. Although TV ad...
View ArticleClik here to view.
YuMe Releases First-Of-Its-Kind Reach Calculator Based On Nielsen Research
REDWOOD CITY, Calif., June 2, 2014 (ADOTAS) – YuMe, Inc. (NYSE:YUME), a leading provider of digital video brand advertising solutions, today released the first-of-its kind interactive Reach Calculator...
View Article