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Adconion Media Group Selected by AlwaysOn as an OnHollywood 100 Winner
SANTA MONICA, CALIF. (October 9, 2012) – Adconion Media Group, one of the largest global multi-screen, multi-channel audience platforms, today announced that it has been chosen by AlwaysOn as one of...
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Brands Want Your Undivided Attention: The Rise of Multi-Screen Ad Campaigns
We all do it. We sit in front of our computers at work with our iPhones on our desk, sometimes switching back in forth between emails and photos that exist on each device. At home we sit down in front...
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Mixpo, MaxPoint and Seattle Cancer Care Alliance Team Up to Promote Health...
SEATTLE (November 12, 2012) — Mixpo, a multi-screen video advertising technology provider, together with the Seattle Cancer Care Alliance (SCCA) and MaxPoint Interactive are pleased to announce the...
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Brownstein Group Helps IKEA Shift to Seasonal Marketing Approach with Launch...
PHILADELPHIA (November 12, 2012) – Brownstein Group (BG), a Philadelphia-based brand communication firm, announces the launch of the new IKEA digital seasonal catalog, an inspirational guide that helps...
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Industry Leaders Offer Predictions for 2013 (Part 5)
1 2 3 4 5 6 7 8 9 10 James Walker, CEO, Inadco “After years of spending a majority of their Display marketing budgets on generating demand, brand advertisers will start allocating an increasing...
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Crossing the Divide: How Digital Marketing Connects Brands to Business
Calling all digital marketers: 2013 looks like your year. I’m sure you’ve noticed that we’ve become a nation of “multi-screeners” using smartphones, tablets, computers and TVs — sometimes...
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SXSW 2013 Sets the Stage for ‘Geek Innovation’ in Technology, Music and...
The technology, music and entertainment industries collide at Austin’s annual three-in-one South by Southwest festival this week, so what should people expect this year at the nation’s most...
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How Producers and Publishers Can Stave Off a Video Drought
Everyone knows the Rime of the Ancient Mariner: “Water, water everywhere and not a drop to drink.” Unfortunately, this song may soon apply to video. Freewheel’s 2012 Video Monetization Report...
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Legolas Media Forms Upfront Digital Media, Unveils Market’s First...
NEW YORK, June 11, 2013 (ADOTAS) – Capitalizing on its legacy of trust and transparency in delivering reserved audiences to specific digital channels, Legolas Media today announced the formation of...
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Breaking: VivaKi and Mass Relevance Announce Partnership
AUSTIN, TX, June 17, 2013 (ADOTAS) – VivaKi, a global leader in digital advertising solutions, and Mass Relevance, the technology leader in social curation and integration, today announced a strategic...
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Why is the Media Industry Falling Behind on Digital Content Planning?
ADOTAS — It’s amazing how technology has changed the media landscape. Smartphones, tablets and connected TVs are all at – or approaching – critical mass in what has seemed like the blink of an eye,...
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Infographic: ‘We Live In A Multi-Screen World’
ADOTAS – This new infographic from Tapad shows the rise of device ownership in America, growth of multiscreen consumer behavior, and the increase in cross-device marketing and mobile ad spending....
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IPG Mediabrands’ MAGNA GLOBAL Partners with Adap.tv to Deliver Power of...
NEW YORK and SAN MATEO, August 16, 2013 (ADOTAS) — As part of its stated commitment to deliver 50% automation to its buying process by 2016, MAGNA GLOBAL, the investment unit of IPG Mediabrands, today...
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Brands Want Your Undivided Attention: The Rise of Multi-Screen Ad Campaigns
We all do it. We sit in front of our computers at work with our iPhones on our desk, sometimes switching back in forth between emails and photos that exist on each device. At home we sit down in front...
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Mixpo, MaxPoint and Seattle Cancer Care Alliance Team Up to Promote Health...
SEATTLE (November 12, 2012) — Mixpo, a multi-screen video advertising technology provider, together with the Seattle Cancer Care Alliance (SCCA) and MaxPoint Interactive are pleased to announce the...
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Zen & The Art Of Mobile Advertising (Part 2)
EDITOR’S NOTE: In Part 1 of this article, the author explored the many reasons why mobile advertising sucks. Here, he offers a three-part solution he calls “The Zen of Mobile Advertising.” ADOTAS – The...
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YuMe and Gracenote to Advance Synchronized Second Screen Advertising
REDWOOD CITY, Calif., January 6, 2014 (ADOTAS) – YuMe, Inc. (NYSE:YUME), a leading provider of digital video brand advertising solutions, and Gracenote(R), a global leader in music and video content...
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Kevin Bacon to Headline Festival of Media Global 2014
ROME, January 23, 2014 (ADOTAS) — Kevin Bacon, the award-winning actor and “king of connections,” will headline the Festival of Media Global 2014, taking place from April 6-8 in Rome at the Cavalieri...
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Ready to Knock TV Off its Pedestal? Join the Club
ADOTAS – There’s a super-hot club in town and you’re not invited (sorry, Buddy). This club has a big sign on the door: “Reserved for TV Advertisers and TV Networks Only.” The club is bigger than ever,...
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‘Programmatic from Specific Media™’ Offers Guaranteed Viewability
IRVINE, Calif., February 5, 2014 (ADOTAS) – Specific Media, a leading global media company, has launched the advertising industry’s only multi-format, multi-screen programmatic solution that guarantees...
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