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Zen & The Art Of Mobile Advertising (Part 2)
EDITOR’S NOTE: In Part 1 of this article, the author explored the many reasons why mobile advertising sucks. Here, he offers a three-part solution he calls “The Zen of Mobile Advertising.” ADOTAS – The...
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YuMe and Gracenote to Advance Synchronized Second Screen Advertising
REDWOOD CITY, Calif., January 6, 2014 (ADOTAS) – YuMe, Inc. (NYSE:YUME), a leading provider of digital video brand advertising solutions, and Gracenote(R), a global leader in music and video content...
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Kevin Bacon to Headline Festival of Media Global 2014
ROME, January 23, 2014 (ADOTAS) — Kevin Bacon, the award-winning actor and “king of connections,” will headline the Festival of Media Global 2014, taking place from April 6-8 in Rome at the Cavalieri...
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Ready to Knock TV Off its Pedestal? Join the Club
ADOTAS – There’s a super-hot club in town and you’re not invited (sorry, Buddy). This club has a big sign on the door: “Reserved for TV Advertisers and TV Networks Only.” The club is bigger than ever,...
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‘Programmatic from Specific Media™’ Offers Guaranteed Viewability
IRVINE, Calif., February 5, 2014 (ADOTAS) – Specific Media, a leading global media company, has launched the advertising industry’s only multi-format, multi-screen programmatic solution that guarantees...
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Blurred Lines: Combining the First and Second Screens
ADOTAS – Television has long dominated the world of consumer advertising. That dominance has resulted in every other screen – computer, smartphone or tablet – fighting to be recognized as the second...
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PubMatic Works with Advance Digital on Multi-Screen Solutions, Appoints Terri...
NEW YORK, February 10, 2014 (ADOTAS) – PubMatic, the programmatic advertising platform company for leading publishers, today announced that Advance Digital is taking a major step forward and...
View Article5 Tips for Improving Ad Engagement and Driving ROI
ADOTAS – Today’s consumers are multi-screen addicts. For example, they may begin a search on a smartphone, move to a desktop computer to gather more information and then finish the task on a tablet....
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Alternative Screens: Putting TV Advertising on the Spot
ADOTAS – Like the high school prom queen 20 years later, the television screen is beginning to lose its glow for viewers, as younger, more appealing screens divert their attention. Although TV ad...
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YuMe Releases First-Of-Its-Kind Reach Calculator Based On Nielsen Research
REDWOOD CITY, Calif., June 2, 2014 (ADOTAS) – YuMe, Inc. (NYSE:YUME), a leading provider of digital video brand advertising solutions, today released the first-of-its kind interactive Reach Calculator...
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